How to Make Friends and Influence People… on Twitter

Not all of the small businesses I meet in the course of my Las Vegas based social media consultancy have a Twitter account. Many of those that do have set it up, linked the posts to Facebook, and done little else. Maybe some are Tweeting, but they are not sure how to gain new followers and get their message out there to their audience. To be effective on Twitter, you need to attract an audience of followers who find your tweets interesting, and even better, share it with their followers. Here are tips to make that happen:

Focus

Many personal Twitter accounts tweet about their general daily life and opinions, but that is not the way to run a business account. Choose your specific topic, and stick to it. Tweet about your business, your industry and the complimentary industries and news stories.

Consistency

Concentrate your tweets on your specific topic. If someone has started to follow you based on your previous tweets and bio, they want to see your content stay stable.

Be interesting

Make engaging comments and share great links, so that people want to share your tweets with their followers.

Be Tweetable

If you have a blog, or other online media content, include buttons for social sharing. Try to keep posts short and sweet, to keep them accessible.

Keywords

Follow others who are in your industry and use the same language as they do. If people are searching Twitter for certain words and terms you want them to be able to find you tweets.

Hashtags

Find out how your community is defining words and phrases using the Twitter hashtags, and use them too. You can get involved in lots of Twitter conversations that way.

Discuss

This is a social network. Just as you would not stand in a room at a party and shout out things about yourself, don’t do that here, respond to others, ask and answer questions.

Participate

Join in on Twitter chats, you can share your ideas and maybe even learn something.

Follow Back

Check those who follow you and retweet you, they probably have interests that are in line with yours. Thank them for retweets and follow them back.

Retweet

Once you have found those people who are both interesting and complimentary to your topic, retweet their stimulating tweets, your followers may want to read them too.

I would love to hear from other who have suggestions on how to build a Twitter following.

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About FreeSocial online

FreeSocial helps small and medium-sized businesses manage their online marketing and public relations. We can explain the intricacies of using the various social media the internet has to offer. We help you plan your online marketing strategy and suggest the best tools for you to use for what you do. We can provide ideas for the best ways for you to reach your customers and clients. We are specialists in Facebook, Twitter, Pinterest and blogging, and the best thing about these internet tools is that they're FREE! With our guidance, and some time and effort, you can change from a caterpillar into a social media butterfly!
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One Response to How to Make Friends and Influence People… on Twitter

  1. BizBrag says:

    Great article! Another tactic to use is to @mention other accounts that are in your niche with a large following. You have to know the right time to @mention, though – do it at a time when the content you are providing in the tweet will be sincerely helpful to that niche or market. That’s when you have the best chance of getting a RT out of it. Also, if you find a tweet that you really love with content that you think your following will enjoy, go one step further than just RT that tweet. Instead, @mention the user with a little quip about how awesome their tweet was with a link to the content found in that tweet. That can really help build a relationship and is more easily recognizable by the other user than a RT, which they may not notice right away. Overall, great post and I look forward to reading more!
    -Hannah, BizBrag Team

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