Twitter, Facebook, Pinterest, Google+ and all the rest are a great way to get the word out about your business. Increasingly, the vast majority of businesses, small and large have profiles and accounts on the various social media platforms. They have chosen which ones are right for them and they are ready to use them to promote their products, services or brand. In my social media consultancy business I meet many small business owners as well as people who run charity organizations who have got to this stage but have not gained as many followers or fans as they would like.
Here are four simple suggestions of how to promote your social media accounts and drive traffic to them in order to build a stronger social media following.
Social Media Links On Your Website
Many of the visitors to your website are quite likely to be interested in following you on one or more of your social media platforms, so make it as easy as you can for them to do this. Find a clear place on your website, close to the top, near your logo or title, in the top right of the screen, by you blog posts, somewhere like that. Create or find some matching icons for your social media platforms of choice that complement your image and put them all together in this instantly noticeable spot and clearly label them. Many social media platforms make embeddable share buttons available, so consider adding one of those, so that anyone who visits your site can tell people about it through their social media. You could repeat these links to your social media pages on your “About Us” or “Contact Us” pages.
Promote Social Media Offline
Social Media is all about being social, so when you are in your place of work, or out and about interacting with people face to face, on the phone, or writing letters, remember to promote your social media sites. Your business cards should have your social media site URLs, as can your letterheads. Also, consider putting the URLs on any print advertising you send out, in the window of your physical location if you have one, at trade shows, or on your receipts. Encourage clients to “check-in” to your location, and offer them incentives to follow you on social media.
Social Media Links In Your Email Signatures
Customers may contact you by email to ask about your business, without having considered following you on social media. Customize you email signature with the social media icons below your name. Make sure that the icons are hyperlinked so that people can follow you easily. As you build a relationship with your clients and customers by email they will feel more inclined to follow your progress and news on social media. If you send our a regular newsletter, be sure to add links to this.
Engage Your Followers
Use your social media wisely, and make sure that your posts stay relevant to your business, and that you are interesting to your clients. If you are entertaining your followers, then they will be engaged and commenting on your posts, liking them, and retweeting them. This way their followers will see your posts, and if they like you, they may follow you too. Remember the social part of social media. Respond to people, take note of what does engage your followers and do more of it.