So many businesses have a Facebook fan page, but are they all using it effectively? The most important feature of any Facebook post should be engagement. You need your audience to click your links, “like” or share them and comment on them. Finding ways to encourage them to do this will improve your marketing effectiveness. Here are some tips to try out. Bare in mind that all businesses are different and will have different audiences, some of these tips are more relevant to some business types rather than others. Take the time to consider these eight tips, try them out, and see what works for you.
We all like an engaging pictures, and the fast growth of Pinterest is proving that. Photos will get you more likes, shares and comments than text, video and links.
Short text posts
Nobody likes those paragraph-long rants on Facebook. Take a tip from Twitter and keep it short. Try to keep you posts to less than 100 characters in length, edit your post to take out any words that don’t add value to your statement.
Choose your Days
Post on Facebook on the days that your audience is most likely to be looking. Monday to Friday is best, people are busy doing things away from computers and other devices on weekends. I find Monday morning and Friday late afternoon is best, but your audience may behave differently.
Choose your Time
Figure out what time of day your audience is on Facebook and post then. Engagement tends to be higher in the early morning, end of the workday and late at night. Analysing your audience’s Facebook trends gets harder if you cover a wider geographical area.
Asking a question will yield greater comments, simply because a question requires an answer. Even if you are conveying information about a new product or some company news, try to end your statement with a question.
The Right Questions
Choose your question carefully. The words where, when, would and should lead to higher engagement. The word why tends to yield the lowest amount of comments.
Don’t be obvious
Avoid making too many obviously promotional posts. Share your views on industry events, post pictures of products that compliment yours, give people valuable information, try not to force your product or service at people, otherwise they will not enjoy looking at your post and they may “unlike” your page.
Negative posts are more likely to get comments, and positive posts are more likely to get “likes”. For my businesses, I prefer to stay positive, but either way sharing your feelings will encourage others to share theirs.
In my role as a social media consultant here in Las Vegas, I often talk about Facebook fairly early on in a meeting with clients. They have usually tried some posts, and have varying degrees of success with it. We talk through ideas of how to increase engagement on their fan page, and discuss these tips, as well as other ideas, and figure which ones suit them best. For more information, contact me by email and I would be happy to help. If you have further tips on this subject, please comment below.