I met with Charlie, who owns and runs a hairdressing salon in Las Vegas. Her website is designed by a professional web designer, and the majority of SEO has been done through reviews on Google. The salon has a Facebook page, and she regularly posts on it, but is finding engagement is low. By that I mean that few people comment on or “like” their posts, and the ratio of people who “like” the page and the “number of people talking about this” is poor.
Firstly, we talked about search engine optimization. I always like to begin with this, because it’s so important to get this right from the beginning and to keep it up once you’re in business. The reviews online help her a great deal, but we also chatted about blogging. Charlie has been a hairdresser for many years, and she often gives hints and tips to her clients on hair care and beauty. I told her about how she could become considered an online industry expert through blogging. She enjoys talking about her field, so she was quite interested in starting to write about it.
If she links her blog to Facebook, that’s more content she can put up there for her clients to read. I also suggested she get a Twitter account, and to find and follow other hairdressers, both the famous ones, and other local ones, to pick up ideas, swap tips, network, and inspired on subjects to blog about. I told her about the amount of internet traffic that is directed by StumbleUpon, and I explained how to use that tool.
Hair and beauty is one of the most popular themes on Pinterest, so we chatted through how to use that to promote her skills. Charlie already posts plenty of photos on to Facebook, which I think is a good way to get people to click “like”, but in her case, I suggested asking simple hair and beauty related questions, such as whether they were considering changing their color this month, if they liked a celebrity’s new style or what products people recommend. These subjects get people talking, and that’s how their friends will see your page, and how Facebook algorithms know to show them your news again.
I told Charlie about “check-ins” on Facebook in particular, and how that helps to get your clients to do some of your marketing for you. We also talked about FourSquare, and whether she might like to use it for promotions.
Charlie has the PC right there at reception, so she is in an ideal situation to make the most of social media, she can spend her spare minutes between clients online searching out new trends and commenting on them using the various internet platforms at her disposal.