My clients are usually either new to social media, or feeling a bit unenthusiastic about it due to having tried it without having a strategy or too much understanding of what they want to do with it. I usually ask people to spend 10 or 15 minutes a day on Social Media. That only works if you use your time sensibly. The more organized you are, the better. Here are five ways to manage your time on social media better.
Make it a habit. Develop a strategy and then make it your routine. Maybe five minutes first thing in the morning, five at lunchtime and five before you finish your working day. It also helps if you’re in tune with your audience. You can adapt the routine over time to find what works best for you, but make sure it gets as habitual as email checking.
Make a record of what works. You’re only spending 15 minutes a day, so try not to waste any time. Make a note of popular posts and topics, record your successes and failures. Get to know your followers and be sure to find out what you need to do to engage them.
Use the tools available to you. There a so many analytical and monitoring tools out there, and many of them are free. The Facebook analytics page is a must, but there are many other tools on the internet to help you schedule posts and use your time more efficiently.
Use other’s content. Part of your routing should be to see what other people in your industry are saying out there. It is OK to reuse and redistribute other comments, pictures and posts. But don’t overdo it.
Get your ideas out there. Don’t spend too much time thinking about a post. As a rule, I find that people like questions, positivity and pictures. Just put things out there and see what people think.